KnowBe4 - Another Report of SEO in Phishing
Researchers at Netskope have observed a 450% increase in phishing downloads over the past twelve months, largely driven by attackers using SEO (search engine optimization) to improve the search engine ranking of malicious sites. Most of these downloads were malware-laden PDF files.
from KnowBe4 Security Awareness Training Blog https://blog.knowbe4.com/another-report-of-seo-in-phishing
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